The AA and drinks company Pernod Ricard launched an anti-drink-drive summer campaign yesterday. The aim is to encourage people to accept responsibility when driving by not drinking.
A survey conducted by the motoring organisation and Populus showed that of the 11,500 AA members questioned 63% thought that the responsibility to not drink and drive was with the driver themselves.
In 2009, 380 people died due to drink driving, which accounted for 17% of fatal road accidents. In the same year 11,990 reported casualties occurred as a result of a drunk driver. The 30 day summer campaign last year tested 101,000 people in the UK. During that period 5.6% tested positive or refused to take a test.
The campaign this year will focus on asking drivers to take responsibility for their actions and also think before they get behind the wheel.
In the UK the legal driving limit is 35 microgrammes of alcohol per 100 millilitres of breath.