As a result of the recent survey carried out in Wales showing 40% of men and a quarter of women drinking to excess on a daily basis has called for the need to make binge-drinking as “socially unacceptable” behaviour.  Top doctor Dr Julie Bishop has called on the public to view this in the same way as drink driving but saying that it will be a “long road” acknowledging the years it has taken of public information campaigns to change attitudes towards drink-driving.  The aim of the survey was to develop public health interventions to help resolve a growing problem.  Bishop also states that people did respond to “simple, brief advice” from health professionals as proven by a reduction in binge-drinking among those who attended advice sessions carried out by specially trained nurses at the University of Wales in Cardiff.