Only 6% of the labels on drinks adhere to the voluntary agreement put together by the Government in 2007.  It was agreed that the following information would be included on labels to include:  unit information, pregnancy advice, message about drinking and accountability, the Drinkaware logo and NHS recommended drinking limits.

Public Health Minister, Gillian Merron, has criticised that the current labelling of the drinks industry is disappointing.  She states, “Whilst there should be no need to bring in legislation when the industry can clearly sort it out themselves, we will not hesitate to act decisively if [the] industry does not deliver.”